Bringing the magic of AI to Mattel’s iconic brands - OpenAI OpenAI and Mattel are partnering to integrate AI into iconic brands such as Barbie and Hot Wheels, aiming to enhance creative development, streamline workflows, and create new ways for fans to engage
Mattel and OpenAI Announce Strategic Collaboration (PR) EL SEGUNDO, Calif , June 12, 2025 – Mattel, Inc (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and OpenAI, today announced a strategic collaboration to support AI-powered products and experiences based on Mattel’s brands
Barbie-maker Mattel teams up with OpenAI, eyes first AI . . . Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday
Mattel, OpenAI Sign Deal to Bring ChatGPT to Iconic Toys . . . Mattel announced on Thursday that it had signed a deal with OpenAI to bring ChatGPT to its "iconic" toys The toymaker is the company behind popular items, including Barbie, Hot Wheels, UNO,
Toymaker Mattel teams up with OpenAI to create new products Toymaker Mattel and artificial intelligence company OpenAI announced a new partnership Thursday to develop AI-powered products and experiences rooted in Mattel’s iconic brand portfolio