Microsoft Is Calling Too Many Things Copilot, Ad Watchdog . . . NAD called out Microsoft's "universal use of the product description as 'Copilot'" and said "consumers would not necessarily understand the difference," according to a recent report from the watchdog
Microsoft should change its Copilot advertising, says watchdog Microsoft has been claiming that Copilot has productivity and return on investment (ROI) benefits for businesses that adopt the AI assistant, including that “67%, 70%, and 75% of users say they
Ad Watchdog Calls Out Microsoft for Confusing Copilot . . . Microsoft’s approach of advertising Copilot by relating it to everything at this point has started causing confusion Employees have even joked about the company’s naming habits before Now, a paywalled report by Business Insider suggests that Microsoft’s “Copilot everything” advertisement
Microsoft’s AI Copilot Branding Under Fire: Clarity vs . . . The watchdog claims Microsoft’s blanket use of “Copilot” across various tools is not just unhelpful—it’s potentially misleading Though Microsoft disagrees with the ruling, it says it will comply, marking yet another chapter in the tech giant’s long history of branding missteps the Original