FUBU - Wikipedia FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke [1]
What Happened to FUBU? Inside the Iconic Hip-Hop Brand FUBU started with four friends who grew up in the Hollis neighborhood of Queens in New York The friends — future Shark Tank star Daymond John along with J Alexander Martin, Keith Perrin, and Carlton Brown — created the company after seeing a need for Black-owned sportswear in the mass markets
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