BNPL services are expanding fast - thedonut. co The total number of BNPL users in the US currently stands at 91 5 million, up from 86 5 million in 2024, with the average loan amounting to $135 over six weeks, according to Capital One Shopping Research Among those US users, a record-high 25% say they use BNPL services to pay for groceries, up from 14% last year, per a recent LendingTree survey
BNPL Boom: 91. 5M US Users by 2025 Challenge Banks Dominance Buy now, pay later (BNPL) services are booming, with projected 91 5 million U S users by 2025, offering interest-free installments that rival credit cards Banks worry about lost revenue, unreported debts, higher default risks, and regulatory scrutiny
Buy Now Pay Later Statistics (2025): Market Share Trends In 2025, 91 5 million American consumers will use BNPL, up 5 78% YoY The average BNPL loan amount is $135 over six weeks; for comparison, traditional installment loans average $800 over 8-9 months
Empower: US BNPL use has grown to 91. 5M users, with 25% . . . Empower: US BNPL use has grown to 91 5M users, with 25% financing groceries, as default rates accelerate and most loans aren't reported, creating “phantom debt” — When Nigel Morris tells you he's worried about the economy, you listen As industry observers know …