Bo Knows - Wikipedia "Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson
Nike Bo Knows! commercial - YouTube Original Bo Knows ad from 1989 It features Bo Jackson and another Bo: Bo Diddley, a legendary rhythm and blues guitarist and vocalist
Bo Knows: Inventing the Ultimate Pitchman - Hazlitt Twenty-five years ago, Bo Jackson famously hit a lead-off bomb in the 1989 All-Star Game just before his first Nike commercial aired This excerpt from Michael Weinreb’s Bigger Than the Game: Bo, Boz, the Punky QB, and How the ’80s Created the Modern Athlete tells the story behind the campaign
Iconic Ads: Nike - Bo Knows - onlykutts. com “Bo Knows” wasn’t just a slogan — it became part of the American vocabulary From hip-hop lyrics (A Tribe Called Quest’s Scenario) to Saturday morning cartoons (ProStars), Bo’s legend spilt beyond sports
These Bo Knows Commercials Still Rock After 30 Years Cameos from Nike-sponsored athletes like Dodgers star Kirk Gibson, Rams quarterback Jim Everett, NBA icon Michael Jordan, runner Joan Benoit Samuelson, tennis legend John McEnroe and NHL great Wayne Gretzky were dubbed by Bo Diddley's music
How Nike’s iconic Bo Jackson campaign came to be - Marketing Brew An unlikely spokesperson, who Pearlman describes in the book as “still struggling with stuttering” and as “largely void of charisma,” Nike took full advantage of Jackson’s star power in the late ’80s and early ’90s, running a campaign called “Bo Knows” that ended up becoming one of its most iconic
Bo Knows Bo (Short 1991) - IMDb Bo Knows Bo: With Bo Jackson Bo Jackson ranks as one of the most popular athletes among kids In this video profile see Bo as a high school athlete through his college years to his professional career