IAB - Interactive Advertising Bureau Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy
Interactive Advertising Bureau - Wikipedia The IAB's organizational model includes four areas: IAB (New Membership Criteria), IAB Education Foundation, IAB Technology Lab and Trustworthy Accountability Group
IAB: Creator Economy Ad Spend Now Dwarfs Ad Spend for Total . . . In its 2025 Creator Economy Ad Spend Strategy Report, the association says the surge in investments in the U S creator economy “is reshaping modern media strategies ” Creator ad spend has jumped up the ranks as brands are now treating creators as a distinct channel, not just a tactic within social media, IAB said, with nearly half (48%) of ad spenders considering creators a “must buy
Interactive Advertising Bureau | Our Story - IAB The IAB Global Network brings together a total of 45 IAB organizations, including three regional organizations, to share challenges, develop global solutions, and advance the digital advertising industry worldwide
Home Page - IAB Certification IAB Certification offers digital media and advertising professionals targeted certification programs designed to demonstrate competence in the digital media and advertising industry
IAB Tech Lab Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem