IDEO - A Global Design Innovation Company Leading Global Design Innovation Firm Transforming Businesses IDEO's Mission: to Create a Sustainable, Equitable Prosperous Future
About IDEO: Our Story, Who we Are, How We Work We believe diversity—of backgrounds, opinions, experiences, and disciplines—is an essential ingredient in every design challenge we face As a result, no two project teams at IDEO are alike By blending our diverse band of designers—from anthropologists to food scientists to writers—we’re creating teams that can approach any challenge
Thinking at IDEO - Insight, innovation, a healthy dose of play In 2009, IDEO designed and launched the HCD Toolkit, a first-of-its-kind book that laid out how and why human-centered design can impact the social sector In short order, a community of designers, entrepreneurs, and social sector innovators embraced it, buying and downloading over 150,000 copies
Our Offers at IDEO - Global Design Innovation Company IDEO Method Cards are a tool to showcase methods we use to inspire great design and keep people at the center of our design process Each of the 51 cards describes one method and includes a brief story about how and when to use it
Careers at IDEO - Global Design Innovation Company We are committed to working with and designing for everyone Regardless of race, ethnicity, gender identity, sexual orientation, age, socio-economic status, physical ability or attribute, religion, national origin, or political belief, we invite many different perspectives to the table
In the age of AI, human-centered design is crucial - IDEO Earlier technological shifts have a lot to teach us about the futures we're designing for Recently, IDEO founder David Kelley and CEO Derek Robson sat down to chat about the importance of human-centered design in creating impactful, useful AI products, the flaws of vending machines, how to bring naysayers along on the innovation process, and much more
Build Your Creative Confidence: Empathy Maps - IDEO IDEO Alum Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at IDEO As a leading innovation speaker, Tom addresses scores of business audiences on how to foster a culture of innovation and tap into the creative potential of their organizations
IDEO China - A Global Design Innovation Company IDEO Sephora work to transform the in-store shopping experience, creating a store of the future that blends digital convenience with concierge in-store service The North Face Growing an American brand in China
33 Things We’d Love to Redesign in 2025 - IDEO Elise focuses on telling the stories behind IDEO’s work in new and inventive ways Previously, she served as managing editor at Pop-Up Magazine and San Francisco Magazine, and has written for Wired, The New York Times Magazine, and The New York Times for Kids