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BRANDING YOUR EBAY STORE 1 MAKE SURE YOUR STORE LOOKS GREAT Spend some time thinking about your business What impression do you want buyers to have about it? What do you want your business to convey? Is there a common theme around what you sell? The critical elements of your store branding—Store Name, Store Description, Billboard image and Logo—should all tie together in a way that makes sense to your buyer and
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