CMI: Content Marketing Strategy, Research Content Marketing World 2025 The world is flooded with content How can yours break through? Learn how from the sharpest strategists and storytellers at Content Marketing World 100+ sessions packed with real-world insights, practical takeaways, and creative prompts will inspire you to reach new heights and enjoy your work more
Align Your Messaging With This Simple Tool Margot Bloomstein says, “Content strategy is what makes content marketing effective,” and “driving that strategy is the message architecture ” Kristina Halvorson puts it this way: Message architecture “ is where your content really begins ”
B2B Content Marketing Benchmarks, Budgets, and Trends . . . Tell me something, marketers Are you satisfied with the state of B2B content marketing? According to 980 of you, the answer is likely “no,” given how much more you say you want in the Content Marketing Institute’s annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025, conducted with MarketingProfs and sponsored by The MX Group
What Is Content Marketing? Content marketing definition Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action
Why the ‘Full Stack Marketing’ Promise Feels So Soulless Zoom out, and the trend gets even more seismic These mergers aren’t just about growth A new ambition is emerging: to become a “full stack” marketing machine where creative, media, data, and operations (all the disciplines of modern marketing) are fused into one system