Unity shuts down ironSource ad network, selling Supersonic . . . In an investor update released Thursday, Unity confirmed that the ironSource Ad Network will close on April 30, while the company has also begun the process of divesting Supersonic, its casual game publishing arm The moves, Unity said, are designed to “simplify the business,” as it refocuses on its core operations and newer technologies
Unity looking to sell internal publishing label Supersonic Unity is sunsetting its IronSource Ads Network and selling off its mobile publishing label Supersonic The engine maker confirmed the news in an SEC filing, where it explained that Ads Network will be discontinued on April 30, 2026 Unity merged with IronSource in 2022 The Ads Network division promised to help developers acquire users and drive revenue In 2024, Ironsource CEO Tomer Bar-Zeev
Unity Sells Supersonic, Shuts Down ironSource. Was the $4. 4 . . . The idea was that combining the Unity engine with ironSource's ad platform would create a "unified platform for developers " Four years later, it turns out it was a very expensive mistake Unity has announced it is selling its casual games label Supersonic and shutting down the ironSource ad network As of April 30, it will cease to exist
Unity plans to shut down its ironSource advertising network . . . Unity plans to shut down its ironSource advertising network on April 30 and has begun the process of divesting Supersonic, its casual game publishing arm SoftBank says it has secured a $40B bridge loan maturing in 2027 from JPMorgan Chase, Goldman Sachs, and other banks, to fund further investment in OpenAI
Unity Software Defies Market Gloom with 13% Surge on . . . Alongside the preliminary results, Unity announced it will sunset the ironSource Ads Network by April 30, 2026, and has hired advisors to divest Supersonic, its game publishing arm These moves are designed to shed lower-margin legacy businesses and re-center Unity as a high-margin software and AI utility Initial market reactions were swift
Unity Releases Preliminary First Quarter Results Exceeding . . . Unity expects Grow revenue of approximately $352 Million and Create revenue of approximately $155 Million Unity also announced it will be sunsetting the ironSource Ads Network, effective April 30th, and that it has engaged a financial advisor to assist with the divestiture of its Supersonic game publishing business
Unity Technologies - Investor Relations Unity is the leading platform to create and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality (XR)