One in Four Indians Uses Only a Mobile for Content, Ditching TV Nearly one in four Indians said in a survey they use only mobile phones to consume entertainment and media content, ditching television, in a telling sign for firms from Netflix Inc to Starlink
Kantar: the share of Indians consuming media exclusively on mobile . . . Kantar: the share of Indians consuming media exclusively on mobile phones grew to 23% in Q1 2025, up from 15% in Q1 2023, as TVs stay unaffordable for many — The number of users who only use digital channels ballooned to 23% in the March quarter of 2025, according to market research firm …
Kantar Media Compass 2025 finds 23% Indians are digital-only Kantar India announces the launch of Media Compass, one-of-a-kind report offering a 360-degree view of Indian consumers media consumption across TV, print and digital platforms With a rolling annual sample of 87,000 consumers and quarterly reporting, Media Compass provides a comprehensive track of the media eco-system
CTV adds 35 mn viewers, sees equal urban-rural reach: Kantar report Connected television (CTV), also known as smart TV, gained 35 million viewers in the first quarter of calendar year 2025, with an equal reach for audiences in rural and urban areas, according to a report by Kantar
CTV Viewership Surges, 23% Indians Go Digital-Only: Kantar’s Media . . . Connected TV (CTV) is fast emerging as a premium advertising channel in India, attracting 35 million new viewers, even as 58% of Indians continue to watch linear TV each month, according to Kantar’s Media Compass Report As per the report, the Indian media ecosystem is undergoing a rapid transformation
CTV viewership soars, 23% Indians go digital-only, says Kantars Media . . . Kantar's Media Compass 2025 reveals that while linear TV remains popular with 58% viewership, connected TV is gaining traction with 35 million new viewers, especially among younger, male, and rural audiences A significant 23% of Indians are now digital-only, highlighting a shift in content consumption patterns and the need for nuanced media strategies across platforms to effectively reach