Zima (drink) - Wikipedia Zima means "winter" in many Slavic languages It was launched nationally in the United States as Zima Clearmalt in 1993 after being test-marketed two years earlier in the cities of Nashville, Sacramento, and Syracuse
What Happened To Zima, The 90s Drink That Was . . . - Ranker Once women became Zima's primary demographic, it wasn't only the taste that drove men to consume other alcoholic beverages; they apparently saw Zima as a drink for women - exactly what Coors was trying to avoid
The Clear Downfall of Zima: Why it was Discontinued In 1993, Coors Brewing Company launched Zima, a clear alcoholic beverage to join the transparent market trend alongside Crystal Pepsi and Tab Clear While traditional beer showed its brewing process through amber and brown hues, Zima's crystal-clear appearance suggested laboratory precision
What Is Zima? Here’s Everything You Need to Know | Sporked Zima was a malted beverage that was marketed as an alternative to beer It was generally citrus flavored and was about as boozy as a standard beer, with an ABV of less than 5%
Why People Stopped Drinking Zima - Mashed Zima is an alcoholic drink released by the Coors brewing company during the 1990s However, mixed marketing and unpopularity led to its discontinuation
What is Zima - A Spectacled Owl Zima is a clear, carbonated alcoholic beverage that falls under the category of flavored malt beverages (FMBs) Zima has gained recognition as a refreshing alternative to beer, appealing to those who desired a lighter and fruitier option
Why Is Zima Discontinued? [2025] - summerstirs. com While it is disheartening to see Zima go, the decision to discontinue it is likely rooted in the challenges and uncertainties presented by the pandemic, evolving consumer preferences, and the fierce competition within the alcoholic beverage industry
What Is Zima - From Forgotten Classic to Cult Favorite Zima is known for its unique taste and refreshing flavor profile It is a clear, lightly carbonated drink that offers a delightful alternative to traditional beers The beverage is typically citrus flavored, giving it a zesty and tangy essence that appeals to many drinkers