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Why negative political ads work - CNN So if we don’t like negative ads and even perhaps suspect they contribute to political malaise, why are they increasingly dominating candidates’ strategies? The answer is simple: They work
How do negative political ads typically influence an election? Negative political ads usually lead to a decrease in voter participation due to feelings of cynicism and apathy among the electorate They can sway public perception and mobilize certain groups of voters, but overall tend to discourage widespread engagement in elections
Do Negative Political Ads Work? - Scientific American For 20 years political scientists have investigated whether negative campaign ads, those that criticize the opponent, are more effective than positive ads, which extol the sponsoring