Understanding Early Adopters and Customer Adoption Patterns There are 5 types of adopters for products; innovators, early adopters, the early majority, the late majority and laggards Understanding where these fit into the product-life cycle can enable selective marketing and design activities which are focused on tapping into these adopters' specific needs This can improve a product’s chances of
Adopter Categories for New Products - The Interaction Design Foundation There are 5 types of adopters for products; innovators, early adopters, the early majority, the late majority and laggards Understanding where these fit into the product-life cycle can enable selective marketing and design activities which are focused on tapping into these adopters' specific needs This can improve a product’s chances of
What are Early Adopters? | IxDF - The Interaction Design Foundation There are 5 types of adopters for products; innovators, early adopters, the early majority, the late majority and laggards Understanding where these fit into the product-life cycle can enable selective marketing and design activities which are focused on tapping into these adopters' specific needs This can improve a product’s chances of
What is Product Adoption? | IxDF - The Interaction Design Foundation There are different types of adopters within your potential customer base, and each has different values The basic types of adopters can be divided into 5 groups: innovators, early adopters, early majority, late majority and laggards The innovators and the early adopters are the first groups to show interest in adopting the new product
Get Your Product Used: Adoption and Appropriation 2 4: Understanding Early Adopters and Customer Adoption Patterns (21 mins) Start course now 2 5: Customer and User Perception of Value and What it Means to Designers (20 mins)
The Diffusion of Innovation – Strategies for Adoption of Products Determining a representative group of desired users and “injecting” the innovation into that group to gain positive feedback, case studies, etc to help make the decision making process easier for other would-be early adopters
What is Diffusion of Innovation? | IxDF - The Interaction Design Foundation Diffusion refers to the pattern of adoption of a new product The diffusion of innovation incorporates a 5-part process for adoption which includes knowledge, persuasion, decision making, implementation and finally confirmation
What are Minimum Viable Products (MVP)? | IxDF - The Interaction Design . . . This will often be a highly-selective group with potential to become early adopters and thus more forgiving of a product’s short comings than those who attach themselves to more established technology This group will be used to obtain feedback on the MVP and determine the strategic direction of further product development
Minimum Viable Product (MVP) and Design - Balancing Risk to Gain Reward This will often be a highly-selective group with potential to become early adopters and thus more forgiving of a product’s short comings than those who attach themselves to more established technology This group will be used to obtain feedback on the MVP and determine the strategic direction of further product development
How to Use the Product Life Cycle | IxDF - The Interaction Design . . . Marketing is targeted at innovators and early adopters to try and encourage rapid awareness building for the product At the point of market introduction: 1 Costs will be highest This is because economies of scale are yet to be realized and there are few (if any) sales to drive costs down 2 Sales volumes will be relatively slow to begin with