65 Digital Marketing Terms Every Marketer Must Know In 2025 Understanding digital marketing terms is essential for professionals to navigate the industry effectively Key concepts such as SEO (Search Engine Optimisation), SEM (Search Engine Marketing), SMM (Social Media Marketing), and Content Marketing help people understand the importance of optimising online strategies Familiarity with these terms helps marketers improve campaign performance, increase engagement, and drive better ROI
What is Search Engine Marketing and How it Works? Search Engine Marketing is the method of promoting and advertising in which the organisation’s content is made to be found at a higher rank when searched for in a search engine The concept is similar to search engine optimisation (SEO) except for the fact that search engine marketing is a paid advertisement
90+ Key Marketing Terms in 2025 - newbreedrevenue. com Paid search works on a pay-per-click basis, meaning you only pay when someone clicks your ad for a given keyword 81 Keyword research Keyword research is the process of identifying the search terms that your prospective site visitors are looking for online It is critical to ensure your content can be found on search engine results pages
Search advertising - Wikipedia In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries Through the same search-engine advertising services, ads can also be placed on Web pages with other published content [1] Search advertisements are targeted to match key search terms (called keywords) entered on search engines This targeting ability has contributed to the attractiveness of search advertising for advertisers Consumers will often
Top 25 Digital Marketing Terms and What They Mean - Simplilearn Digital Marketing terms and definitions can be categorized under the various specific domains— SEO or search engine optimization, social media marketing, email marketing, video, paid advertising, influencer marketing, digital PR, and others
Online Advertising Glossary: Digital Marketing Terms for Beginners Are you looking to learn Online Advertising jargons? Here is the comprehensive guide for beginners to learn digital marketing key terms from our Online Advertising Glossary Advanced TV: A bucket term for all the ways marketers can serve ads to their TV-viewing audiences, from streaming services to addressable TV and across devices
Digital Advertising Glossary: Terms to Know in 2025 | WebFX To help you understand digital advertising, we’ve created this digital advertising glossary to serve as a pocket guide for knowing digital advertising lingo We’ve included all the most commonly used and important terms for online advertisers to know! Knowing and understanding what these terms mean can significantly benefit your work and help you better understand what is happening in the digital marketing world around you Check out our full digital advertising terminology below!
Search Engine Advertising: What is it How Does it Work Search engine advertising (also known as search advertising, Internet search advertising, or online search advertising) allows you to directly display your paid ads among the search results on various search engines, like Google, Bing, and Yahoo: Advertisers who utilize search advertising show their ads to users who are actively searching for specific keywords, and they pay a fee every time someone click the ad This type of PPC advertising is especially effective because people who conduct