TikTok Shop replaces US with Chinese managers as US sales . . . ByteDance, TikTok’s parent company, has been replacing Seattle-based TikTok Shop employees with managers from China as sales disappoint The US e-commerce unit initially aimed to grow transaction volume to $17 5 billion in 2024 but has since scaled back its target significantly
TikTok Shop Shifts To Chinese Leadership As U. S. E-Commerce . . . TikTok Shop’s Seattle-area operations are undergoing significant management changes as the parent company, ByteDance, brings in Chinese executives to oversee U S e-commerce amid regulatory pressure As Bloomberg reports, the company initially set a goal to increase U S e-commerce business tenfold to $17 5 billion in transaction volume, but drastically lowered expectations after performance
ByteDance brings Chinese managers to lead US TikTok Shop ByteDance, the parent company of TikTok, is restructuring its US ecommerce team by replacing Seattle-based staff with leaders from its operations in China This effort aims to replicate the
Sources: ByteDance replaced some TikTok Shops US staff in . . . Sources: ByteDance replaced some TikTok Shop's US staff in Seattle with China-based managers after 2024 US revenue hit $9B, far short of its $17 5B goal — TikTok Shop initially set a goal to increase its US e-commerce business tenfold last year to $17 5 billion in transaction volume …