Claritas Claritas’ lifestyle segmentation systems define every household in the U S by distinct lifestyle types, called “segments”, to provide you with a comprehensive picture of who lives where and what they are like Marketers use these insights to create more effective and efficient marketing strategies
Optimize Customer Engagement with Insight Platforms - Claritas LLC Optimize Customer Engagement In today’s fast-paced environment, businesses require competitive insights on demand to make quick and strategic decisions Claritas’ range of industry-leading self-service and managed platforms are designed with those needs in mind
Discover Syndicated Audience Segments | Claritas Learn about how Claritas’ syndicated audience segments provide the richest consumer behavioral information for shopping, financial technology preferences
Claritas Identity Graph | Resolves Consumer Identity The Claritas Identity Graph reaches nearly 100% of US consumer households and ties together over 40 billion data points monthly to produce the highest-def portrait of each customer and prospect It's the engine that makes our powerful solutions work so effectively The Claritas Identity Graph is the only graph technology in the market leveraged to more accurately and effectively help marketers
PRIZM® Premier | Behavioral Marketing Audience Segments | Claritas LLC Behavioral Data Claritas’ data scientists incorporate various offline and online data sources into the development of PRIZM Premier segments, including demographics, lifestyle, purchase and media behaviors to develop an actionable portrait of today’s consumers
Custom Audience Targeting Segmentation Data - Claritas LLC Identify Custom Audience Targeting Segmentation Data With the most advanced modeling capabilities and deep experience, Claritas excels at creating high-performing customer and new prospect audiences that address the unique needs of your business and then activating them in-market in near-real time
Claritas 360 - Login Claritas 360 provides comprehensive data-driven marketing solutions to help businesses identify and engage their target audience effectively