Key event, Conversion Purchase definition - Google Ads Help Conversions are specific to the context of ads Unlike key events, conversions are eligible for bidding and reporting in Google Ads To create a conversion, identify a key event in Google Analytics that measures an important interaction Then in Google Ads, create a new conversion based on this key event
About key events - Analytics Help - Google Help Create Google Ads conversions You can create a conversion in Google Ads from a Google Analytics key event and manage its settings through the Google Ads and Google Analytics interface This provides a consistent way of measuring important actions and reduces the risk of data discrepancies between Google Ads and Google Analytics
About conversion measurement - Google Ads Help How conversions work 1 Select the surfaces for your conversion tracking First, tell us about your business and where your conversions happen Website conversions: Website conversion measurement analyzes specific actions that users take on your website after interacting with your Google Ads Learn more about setting up web conversions Categories: Purchases, sign-ups, and other actions that
Understand your conversion tracking data - Google Ads Help The " Cross-device conversions " ("Cross-device conv ") column reports the total number of cross-device conversions across all of your conversion actions Cross-device conversions start as a click on an ad from one device and end as a conversion on another device (or in a different web browser on the same device)
Web-Conversions einrichten - Google Ads-Hilfe Hinweis: Wenn Sie Conversions mit URLs verwenden, können Sie das Tag nicht mit Conversion-Wert, Transaktions-IDs, Parametern für erweiterte Conversions (z B E-Mail-Adresse und Telefonnummer) oder anderen benutzerdefinierten Parametern anpassen Klicken Sie auf Speichern und fortfahren
Conversion-Werte - Google Ads-Hilfe Wenn Sie Ihren Conversions Werte zuweisen, können Sie den mit Google Ads generierten Gesamtwert für Ihr Unternehmen ermitteln, anstatt nur die Anzahl der erfolgten Conversions zu erfassen So identifizieren Sie hochwertige Conversions, auf die Sie sich dann konzentrieren können
Conversion rate: Definition - Google Ads Help Conversion rate: Definition The average number of conversions per ad interaction, shown as a percentage Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period
[GA4] Tutorial: Set up a key event - Analytics Help - Google Help Then, check the Realtime report's Key events by Event name card for "generate_lead" to confirm if Analytics is treating it as a key event Create Google Ads conversions If you want to use your key events for bidding, you can create Google Ads conversions based on your Google Analytics key events through the Google Ads and Google Analytics
About view-through conversions - Google Ads Help Benefits View-through conversions are a helpful way to track the full value of your display or video ad campaigns For display campaigns, for example, they measure the conversions where a customer saw, but didn't click, an ad before completing a conversion View-through conversions take into account the settings of your conversion actions, such as the way conversions are counted
Enhanced Conversions Best Practices - Google Ads Help Enhanced Conversions Best Practices A guide on improving the accuracy of your conversion measurement About enhanced conversions Enhanced conversions is a measurement solution that uses your first-party data to improve the accuracy of your online conversion measurement