IAB Creator Ad Spend Strategy Report 2025 To better quantify and understand this transformation, IAB partnered with Advertiser Perceptions to produce the “2025 Creator Economy Ad Spend Strategy Report”—a first-of-its-kind analysis of how brands and agencies are planning, buying, and measuring creator ad investment
IAB: ad spend in the creator ecosystem in 2025 is expected to . . . IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, vastly outperforming ad spend in media overall, set to grow 5 7% YoY — Investment has increased 26% year-over-year, a level of growth that is four times faster than growth in the overall media industry
ICYMI: Were in our Slow Social era U S creator ad spend is projected to reach $37b in 2025, with an annual growth rate of 26%YoY That’s 400% faster than the rest of digital media is growing, according to the IAB’s 2025 Creator Economy Ad Spend Strategy Report
Mediagazer: California awards over $313M in tax credits to 17 . . . more at Techmeme » Kayla Cobb The Wrap: IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, or four times faster than ad spend in media overall, set to grow 5 7% YoY + Discussion: TV Tech, Tubefilter, Marketing Dive, Interactive Advertising Bureau, Deadline and Business Insider – Discussion: