Expedia sharpens its hotel pitch as OTAs diverge on strategy Some OTAs are doubling down on loyalty and membership funnels Others are leaning heavily into fintech A few are chasing niche travel verticals Expedia, meanwhile, is trying to become the most hotel-friendly OTA through transparency, visibility tools, and incremental demand claims
Benchmarking the loyalty programs of the five biggest OTAs The five programs we assessed We selected the five largest OTAs by market capitalization: Booking com, Airbnb, Trip com, Expedia, and MakeMyTrip Together, they represent the dominant share of the global OTA landscape and the broadest cross-section of loyalty approaches currently in market
The State of Online Travel 2025 - Skift Research This report provides a comprehensive analysis of the state of online travel in 2025, beginning with a look at the financial performance of major online travel agencies (or OTAs) Booking and
OTAFix - AI Hotel Audit Tool Optimize your hotel's OTA presence with OTAFix Get comprehensive AI-powered audits for Booking com and Expedia, detailed performance analysis, and actionable recommendations to increase bookings and revenue