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- What is “Guzi economy” and why is it surging? - daoinsights. com
“Guzi” or “goods” economy (谷子经济) is now one of the hottest markets in China, especially among young consumers “Guzi” is a transliteration of the Japanese word “グッズ” (lit goods), which is, in turn, a “wasei-eigo” (和製英語, Japanese-made English) and actually means merch, collectibles or memorabilia
- China’s Billion-Dollar Mood Booster: Unpacking the “Guzi Economy . . .
“谷子” (Gǔzi) literally translates to “millet” or “grain” in Chinese
- The Unstoppable Rise of the Guzi Economy–The Gold Standard of Cool
For China’s youth, guzi is about more than the collectible value or cool factor According to Tang Qiao, an expert from the Chinese Academy of Social Sciences, told English-language newsweekly Beijing Review earlier this month that guzi symbolizes the deep loyalty fans feel toward their favorite anime, online literature, or film franchises
- Young Chinese consumers turn to “guzi” goods for good moods
In recent years, guzi has become sought after by many young people, both online and offline Because of the astonishing price of certain limited edition products, it is also nicknamed “plastic gold”
- China’s ‘Guzi’ Craze: How the ‘Goods Economy’ is Thriving Among Youth
“Buy goods for good moods” is the latest lifestyle slogan taking China’s Gen Z and Millennials by storm The term “guzi”, a transliteration of “goods,” refers to a wide array of spin-off products tied to anime, comics, games, novels, and cosplay (ACGNC)
- This industry is defying China’s retail slump, thanks to young people’s . . .
Guzi, a homophone of the English word “goods”, refers to merchandise based on characters in animation films, cartoons and games, including blind boxes, acrylic figurines and soft toys
- New symbols of joy and expression for Chinas youth
Just as grain is a staple of nourishment, guzi represents a source of joy and personal expression for fans, particularly within ACGN culture "On weekends, my daughter often visits guzi stores in shopping malls and spends more than an hour browsing," Wang told Beijing Review
- Young Chinese consumers turn to ‘guzi’ goods for good moods
Like Cui, many young Chinese people are attracted by the emerging “guzi consumption” phenomenon and are willing to shop for “good moods” — paying for the emotional value of the guzi
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