Shiny happy people buying: the role of emotions on personalized e-shopping These findings indicate that positive emotions mediate the relationship between personalization and purchase intentions Our study concludes with a critical appraisal of our findings and a discussion of prospective theoretical and managerial implications for e-shop practitioners
Shiny happy people buying: the role of emotions - ProQuest This study extends personalization literature into the area of emotions related to intention to purchase and into the context of online shopping Responses from 182 online shoppers were used to examine the impact of personalization on customer emotions and intention to purchase
Shiny happy people buying: the ro. . . preview related info | Mendeley These findings indicate that positive emotions mediate the relationship between personalization and purchase intentions Our study concludes with a critical appraisal of our findings and a discussion of prospective theoretical and managerial implications for e-shop practitioners
Panos Kourouthanassis - Google Scholar Professor, Department of Informatics, Ionian University - Cited by 4,865 - Information Systems - E-Business - E-Government - Pervasive Computing