安裝中文字典英文字典辭典工具!
安裝中文字典英文字典辭典工具!
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- Chapter 14 Customer Relationship Management Lecture Notes
Acquisition - Examine the profiles of the most-popular customers and use characteristics to find prospective customers Retention - Once established, CRM shifts to maintaining profitable customer relationships
- WEEK 3- CH14 MARK 1130 Flashcards - Quizlet
The overall process of building and maintaining profitable customer relationship by delivering customer satisfaction and value 3 KEY INTERACTIONS OF CRM 1) Customer acquisition 2) Customer retention 3) Customer reacquisition
- Putting the ‘Relationship’ Back Into CRM - MIT Sloan Management Review
Customer relationship management has devolved into customer profitability management, a one-dimensional, company-centric practice based on economics and costs that provides little insight into why and in what ways people form relationships with companies and brands
- 14 Key Principles For Building Profitable Customer Relationships
Here are 14 key principles which will ensure that you stay profitable while building positive relationships with your customers 1 Constantly learn about your consumers : Try to gather as much information about your customers as possible
- CRM Strategy: Building Lasting Customer Relationships for Business Success
CRM strategy focuses on nurturing existing customer relationships, leading to increased customer retention and loyalty Satisfied and loyal customers are likelier to become brand advocates, recommending the business to others and contributing to long-term success
- The CRM Competence Model: The Basis of Consistently Customer . . . - Springer
Developing targeted measures to establish profitable customer relationships (customer acquisition), to intensify them over time (customer development), maintain them over the long term (customer retention), and, if necessary, win back lost or migrated customers (customer recovery)
- 15 Customer Relationship Management Strategies: Examples - Intellspot
15 Effective Customer Relationship Management Strategies Let’s examine fifteen highly effective CRM strategies that can be implemented to forge stronger bonds with customers and drive business expansion 1 Customer Segmentation Personalization
- Chapter 14: customer relationship management Flashcards
Retention: Once established, CRM shifts to maintaining profitable customer relationships A company that builds strong relationships with customers will retain these customers, resulting in more sales and profits than the company would have if it focused only on getting new customers
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