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- Micro-Influencer Marketing Benchmarks Statistics (2025)
Below is an analysis of average influencer engagement rates for short-form video campaigns on TikTok and Instagram within our platform Note that engagement rates from this analysis come from vetted creators matched with brands using the Statusphere platform's 250+ targeting data points
- Average engagement rates for 12 industries [January 2025] - Hootsuite
Average TikTok engagement rate: 1 6%; Healthcare, Pharma and Biotech Average LinkedIn engagement rate: 3 3%; Average Instagram engagement rate: 3 7%; Average Instagram Reels engagement rate: 2 7%; Average X (Twitter) engagement rate: 2 3%; Average Facebook engagement rate: 1 9%; Average TikTok engagement rate: 1 0%; See more social media
- TikTok vs. Instagram: Comparing Average Engagement Rates in 2025
TikTok Engagement Rates in 2025 Current Average Engagement Rate According to the latest data from The Influencer Marketing Factory, TikTok shows impressive engagement rates ranging from 2 88% to 7 50% depending on follower count With Sprout Social reporting an average engagement rate of 2 5% and Metricool noting a 4 64% rate (down from 5 77% in the previous year), TikTok firmly maintains its
- Micro-influencer Marketing Guide: Facts and Uses - Sprout Social
One study found that micro-influencers see a 6% engagement rate on Instagram, while mega-influencers see engagement rates around 1 97% Micro-influencers have a more targeted or niche audience Micro-influencers often target niche communities, making it easier to reach a more specific audience that’s interested in your product For example
- 35 Influencer Marketing Statistics Shaping 2024
The health and fitness sector also has a 7 6% share Influencer Marketing Growth Statistics Influencers with 1,000 to 10,000 followers make up 66 96% of influencer accounts on TikTok Micro-influencers are the second largest group, making up 23 06% of the TikTok In spite of the low engagement rate, Instagram still yields high return on
- Influencer Engagement Rates: Benchmarking YouTube, TikTok, and Instagram
Read this blog to learn more about benchmarks in influencer engagement rates for different social media platforms Those with 10,000 to 50,000 followers see an average engagement rate of 5 19% Micro-influencers with 50,000 to 100,000 followers have an average engagement rate of 4 98% SocialiQ is a Chrome extension that can show you
- Micro-Influencer Marketing: The Ultimate Guide for 2024 - inBeat
According to Statista, nano-influencers' engagement level is 5% and micro-influencers' 1 7% But while nano-influencers take the cake with a 5% engagement rate, that number still means only 500 people out of a 10,000 audience Micro-influencers’ 1 7% engagement rate translates into a broader reach of 850 people for a 50,000 audience
- Micro-Influencer Impact: Drive Trust Sales in 2025
Influencer Engagement Rates by Platform (2025) Here’s how micro-influencers stack up across key platforms in 2025: TikTok sees micro-influencers with over 10% engagement, significantly outperforming macro and mega creators Instagram engagement for micro-influencers is 3 86%, compared to just 1 21% (macro) and 0 98% (mega)
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