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- One in Four Indians Uses Only a Mobile for Content, Ditching TV
The number of users who only use digital channels ballooned to 23% in the March quarter of 2025, according to market research firm Kantar’s Media Compass report this week, which surveyed 87,000
- Kantar: the share of Indians consuming media exclusively on mobile . . .
Satviki Sanjay Bloomberg: Kantar: the share of Indians consuming media exclusively on mobile phones grew to 23% in Q1 2025, up from 15% in Q1 2023, as TVs stay unaffordable for many Open Links In New Tab Mobile Archives Advertise June 21, 2025, 8:40 AM Kantar: the share of Indians consuming media exclusively on mobile phones grew to 23
- Digital-only users surge as connected TVs add 35 million viewers in . . .
The Media Compass report by Kantar highlights a shift in viewership from linear TV to digital-only users, with 35 million new connected TV viewers in early 2025 Digital platforms are favoured by
- Kantar Media Compass 2025 finds 23% Indians are digital-only
Kantar India announces the launch of Media Compass, Media Compass Q1, 2025 Highlights: India’s media landscape is rapidly evolving, with digital consumption growing sharply across age, gender, and geography While Linear TV still commands strong reach, the rise of digital-only users and Connected TV signals a shift, especially among
- VoD Growth Accelerates in an Unprecedented Q1 - kantar. com
Kantar's Consulting Practice Kantar BrandZ Sustainability VoD Growth Accelerates in an Unprecedented Q1 12 May 2025 Share Andrew Skerratt Global Consumer Insight Director Article Get in touch Streaming in 2025: strong Starts, smart bundles, and shifting habits
- CTV viewership surges, 23% of Indians are now digital-only : Kantar Report
The inaugural Q1 2025 report highlights a surge in Connected TV (CTV) viewership and a growing segment of Indians who rely solely on digital platforms for content
- CTV adds 35 mn viewers, sees equal urban-rural reach: Kantar report
CTV gains 35 million viewers in Q1 2025, sees even spread across rural and urban India, while digital-only users rise and linear TV still leads with 58 per cent reach Age-wise, 55 per cent of audiences aged between 15 and 34 prefer to consume content from digital mediums, over-the-top platforms (OTT) and social media
- Kantar: Q1 boom in bundled streaming services with growth across . . .
Kantar has released its latest findings showing growth across multiple streaming platforms Enjoying its strongest start to a year since before the pandemic, Netflix captured the largest share of new paying subscribers globally at 12 per cent, placing the streamer ahead of competitors Prime Video, Paramount+, Apple TV+ and Disney+, said Kantar
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