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  • How South Korea Became a Cultural Powerhouse - The New York Times
    How did K-culture become so popular? Experts say the nation’s cultural wave, known as “Hallyu” in Korean, began in the late 1990s, when South Korean soaps started gaining popularity in China
  • How South Korea became a cultural powerhouse - PressReader
    How South Korea became a cultural powerhouse 2025-06-22 - By Jin Yu Young The New York Times SEOUL, South Korea — A Tony Award-winning play on Broadway The finale of a record-breaking Netflix show And a reunion of arguably the world’s biggest pop band South Korean culture is having a moment Again
  • How South Korea became a cultural powerhouse - RTÉ
    It is partly down to a 1993 government policy specifically designed to enhance South Korea’s global position by exporting cultural products The idea was to increase the country’s "soft power"
  • Vantage | How South Korea became a cultural superpower
    South Korea needed “national rebranding,” and the government took cultural identity and turned it into an exportable commodity “Hallyu” (Korean wave) was born—the phenomenal growth of Korean pop culture—from K-pop to K-beauty Today, culture is one of South Korea’s largest exports
  • From Squid Game to Blackpink, how South Korea became a . . .
    Today, there are more than an estimated 220 million fans of Korean entertainment around the world – that’s four times the population of South Korea Squid Game, Netflix's most popular show
  • NY Times analyzes how Korea became cultural juggernaut
    A New York Times feature on Nov 3 analyzed why Korean pop culture like the smash Netflix series "Squid Game" has grown popular worldwide In the article "From BTS to 'Squid Game': How South Korea Became a Cultural Juggernaut," the daily said, "Now K-pop stars like Blackpink, the dystopian drama 'Squid Game' and award-winning films such as
  • The Rise of South Korea’s World-Dominating Culture - globalEDGE
    South Korea, in particular, has become a powerhouse of integrating culture into Western media; the remarkable success of K-pop groups, the record-breaking rise of Netlflix’s “Squid Game,” and the widespread embrace of Korean cuisine, for example, reveal the country’s unparalleled impact on international business


















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