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- Three Ad Tech Trends Impacting Publishers What Ad Ops . . . - Beachfront
Our Head of Partnerships, Tom St John, shares three trends we’re watching closely at Beachfront, with some detail on potential impacts to publishers and their ad operations teams
- Beachfront Press
View the latest articles written about Beachfront
- Beachfront Announces Marni Rommel To Join As Vice President of Business . . .
New York, NY, July 7, 2022 - Beachfront, the sell-side ad server built for convergent TV, has announced the addition of accomplished sales and partnerships leader Marni Rommel to lead the Business Development team as Vice President This new addition is part of Beachfront’s larger expansion plans across several departments of the company
- Iris. TV Contextual System Quickly Gaining Adoption - beachfront. com
Contextual data is being quickly embraced Among those adopting IRIS TV's contextual system are buying platforms like Mediamath and supply-side platforms Beachfront and Oracle
- Roku accounts for nearly 40% of CTV ad impressions: Beachfront
Roku in the first half of 2023 continued to dominate as the platform leader by far in terms of share of connected TV ad impressions facilitated by sell-side ad platform Beachfront
- Beachfront Announces Two Strategic Additions To Its Management Team
Beachfront continues to add top talent to its team across every department as the company further grows its partner network and builds technology that enables unified decisioning and monetization across Connected TV (CTV), set-top box video-on-demand (VOD), linear, and national addressable television
- Introducing Interactive Video Ad Units: Turning Passive . . . - Beachfront
Beachfront Media today introduced a new Interactive Video ad unit feature as part of the Beachfront iO platform The Interactive Video unit is a full screen, mobile, pre-roll ad overlay that provides up to four interactive icons during video playback It also includes a “skinned final screen” which appears at the end of the pre-roll to unlock additional branding opportunities
- A New Linear TV Programmatic Ad Solution for Cable TV Operators
Convergent TV advertising platform Beachfront has teamed up with a video delivery platform provider to help bring real-time, programmatic monetization of linear spot, over-the-top (OTT) and video-on-demand (VOD) ad inventory
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