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- 2024 State of the Beverage Industry: Coffee, RTD coffee category . . .
This year’s State of the Industry report on coffee and RTD coffee drinks highlight how the overall category is shifting gears to drive growth and meet consumers’ changing preferences
- Commitment to coffee remains strong among Americans
The National Coffee Association of U S A Inc , New York, (NCA), reports that coffee consumption remains strong among Americans More American adults (66%) are drinking coffee each day than any other beverage — aside from bottled water Eighty-five percent of past-day coffee drinkers had coffee at breakfast, while 82% drank coffee at home
- Beverage-makers turn to coffee for the ingredient’s versatile flavors . . .
Coffee ingredients are increasingly being used in formulations as supporting components rather than the sole focus, experts note
- US consumers have distinct view on hot, iced coffee
A recent Innova Market Insights report discusses how U S consumers perceive hot and iced coffee as two distinct products, requiring brands that incorporate both into their portfolios to approach messaging unambiguously
- Coffee, RTD coffee category recalibrate to meet consumer trends
As consumer trends continue to impact the coffee market, experts note that the overall category is shifting gears to meet consumers’ changing preferences
- Coca-Cola releases breakthrough innovation: Coca-Cola with Coffee . . .
The innovation creates a new “refreshment coffee” category with a pioneering proposition that “sips like a Coke and finishes like a coffee” — giving Coca-Cola fans and java lovers alike a refreshing and reinvigorating reset to their daily routine, the company says
- Laird Superfood Protein Coffee With Lion’s Mane Mushroom
Each serving of Laird Superfood Protein Coffee with Lion’s Mane Mushroom contains 10 grams of high-quality protein (a blend of whey and milk protein concentrate), without soy, gums, seed oils, or sunflower lecithin, the company says Whey protein is especially rich in leucine, isoleucine and valine amino acids, it notes
- Coffee consumption at-home still dominates market
Past-day coffee consumption remains strong based on a recent study from the National Coffee Association Given coffee’s presence in American’s day-to-day life, manufacturers all elevating the experience for those drinking coffee at home
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