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- Dassler brothers feud - Wikipedia
The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century
- The dark history behind Adidas - Business of Business
Adidas is currently the second largest sportswear company in the world, behind only Nike Once a more modest operation, it started as a factory founded by brothers Adolf and Rudolf Dassler in 1924
- The RIVALRY of NIKE and ADIDAS throughout its history
To analyze the rivalry of Nike and Adidas, we must first understand their origins Let’s start with the facts Adidas was founded in 1949 by Adi Dassler in Herzogenaurach, Bavaria Before that, the Dassler brothers began working in the family company called “Gebrüder Dassler Schuhfabrik ”
- Adidas vs Puma: The Story of the Dassler Brothers - Quartr
An in-depth article outlining the story of the Dassler brothers, their feud with one another, and the history of Puma and Adidas
- Nike vs. Adidas | Business Strategy Hub
The partners founded Nike in 1964 as Blue Ribbon Sports to distribute an affordable, high-quality alternative to Adidas and Puma, which dominated the market at the time
- Two Brothers, Two Sneakers, And A Global Battle For Footwear
Adolf went on to found Adidas and his older brother Rudolf followed through by launching Puma Today, Adidas and Puma are the second and third largest sportswear manufacturers in the world, respectively; Nike is first
- Nike vs Adidas – Marketing Made Clear
Nike remains roughly 1 5x to 2x the market share of Adidas, but the convergence is something to watch, especially if Adidas’s momentum under new leadership continues and if Nike doesn’t quickly re-accelerate growth
- Greatest sports rivalries: Nike vs. Adidas - Sportsnet. ca
Adidas: Jesse Owens, track star from Alabama, wore the Dassler brothers’ shoes at the 1936 Olympics The brothers later feuded, and Rudolf Dassler created Puma
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