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- Email marketing benchmarks by industry and region for 2025
Using our internal data, we’ve compiled a list of email marketing benchmarks to help guide your strategy Use these alongside your internal KPIs to assess your campaigns and refine your goals for 2025 👇 We analyzed data from 3,345,140 campaigns sent by 155,182 approved accounts from January to December 2024
- Email Open Rates By Industry ( Other Top Email Benchmarks) - HubSpot Blog
In this post, I’ll walk you through the most recent benchmarks on email open rates by industry and share real-world tips that have worked for me and others in the field And yes, I’ll tell you where I’ve gotten it wrong, too — because that’s where the learning really sticks
- Email Marketing Benchmarks Industry Statistics | Mailchimp
An email marketing benchmark is a metric used to see how successful an email marketing campaign has been for your business It acts as a reference point businesses can use to determine whether they’re meeting expectations
- Email Marketing Benchmarks: Region Industry Data (2025) - Brevo
Email marketing benchmarks are a great way to see how your email campaigns compare to the competition By analyzing key performance metrics, you can pinpoint your email marketing strategy’s strengths and weaknesses
- Email Marketing Benchmarks: 2025 Industry Data - WebFX
Is your email marketing campaign missing, meeting, or beating your industry’s averages? Find out with this email marketing benchmark breakdown *, which covers industry averages for: Start comparing your company’s performance to your market’s average now! If you’re looking to improve your email marketing benchmarks, ask for help!
- Email Marketing Benchmarks (2024) | Salesforce US
See the top trends in data, AI, and more — from nearly 5,000 marketers worldwide Email marketing benchmarks are a yardstick against which your businesses can measure success Metrics like click-through rates, and conversion rates provide insight into your campaign effectiveness
- Email Marketing Benchmarks Statistics (Updated for 2024) - GetResponse
We're happy to share with you the new edition of the Email Marketing Benchmarks report, which has now been going on for six years! This year, we saw a significant increase in the average engagement metrics reported by email marketers around the world
- Email Marketing Benchmarks - Industry and Regional Trends
We have which is why we decided to pull email benchmark data, including metrics like average email open rates and average clicks, from Benchmark Email users to gather a more detailed view of email marketing results by industry (from ecommerce, to nonprofits, to real estate even )
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