Apple Internally Discussing Whether to Bid to Acquire . . . As an alternative to an acquisition, Apple could instead choose to partner with Perplexity to add its AI search capabilities to Safari and Siri, and the two companies have met multiple times in
Apple Debates a Deal With Perplexity in Pursuit of AI Talent Apple Inc executives have held internal discussions about potentially bidding for artificial intelligence startup Perplexity AI, seeking to address the need for more AI talent and technology
Strategic Imperative: Apple’s Potential $14 Billion . . . Strategic Drivers: Why Perplexity Fits Apple’s Existential Needs Accelerating Apple’s AI Roadmap Apple’s delayed Siri overhaul to spring 2026—attributed by Craig Federighi to architectural limitations requiring “deeper end-to-end reconstruction”—creates urgent capability gaps that Perplexity could immediately address
Apple Executives Discuss Potential $14 Billion Bid for AI . . . Apple executives are considering a major move in the AI space Senior leaders, including M A head Adrian Perica and services chief Eddy Cue, have held internal talks about acquiring Perplexity AI