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- One in Four Indians Uses Only a Mobile for Content, Ditching TV
Nearly one in four Indians said in a survey they use only mobile phones to consume entertainment and media content, ditching television, in a telling sign for firms from Netflix Inc to Starlink
- Kantar Media Compass 2025 finds 23% Indians are digital-only
Kantar Media Compass 2025 reveals 23% of Indians are digital-only as Connected TV viewership grows by 35 million
- CTV viewership surges, 23% of Indians are now digital-only : Kantar . . .
The inaugural Q1 2025 report highlights a surge in Connected TV (CTV) viewership and a growing segment of Indians who rely solely on digital platforms for content
- Digital-only users surge as connected TVs add 35 million viewers in . . .
The Media Compass report by Kantar highlights a shift in viewership from linear TV to digital-only users, with 35 million new connected TV viewers in early 2025 Digital platforms are favoured by
- Kantar: the share of Indians consuming media exclusively on mobile . . .
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- CTV adds 35 million viewers in India; 23% now digital-only: Report
India’s media consumption is witnessing a major shift, with Connected TV (CTV) adoption growing rapidly and nearly one in four Indians now relying solely on digital platforms for content, according to the newly launched Media Compass 2025 report by Kantar The report, based on a rolling annual
- Surge in Indian Digital Media: 23% Now Go Digital-Only, Marketing . . .
Kantar India: A new report reveals that 23% of Indians are now digital-only users, highlighting a significant shift in media consumption trends, particularly among young and rural demographics
- CTV Viewership Surges, 23% Indians Go Digital-Only: Kantar’s Media . . .
CTV Viewership Surges, 23% Indians Go Digital-Only: Kantar’s Media Compass Report A significant presence of digital-only (74%) and linear TV viewers (75%) in rural areas is challenging long-held assumptions about media consumption patterns, as per the report Even CTV has moved beyond metros, now reaching urban and rural audiences in equal measure
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