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- Digital-only users surge as connected TVs add 35 million . . .
While linear television continues to command strong reach across India, the rise of digital-only users and connected TVs (CTV), which added 35 million new viewers in the first quarter of 2025,
- Kantar Media Compass 2025 finds 23% Indians are digital-only
Kantar India announces the launch of Media Compass, one-of-a-kind report offering a 360-degree view of Indian consumers media consumption across TV, print and digital platforms With a rolling annual sample of 87,000 consumers and quarterly reporting, Media Compass provides a comprehensive track of the media eco-system
- CTV viewership surges, 23% of Indians are now digital-only . . .
The inaugural Q1 2025 report highlights a surge in Connected TV (CTV) viewership and a growing segment of Indians who rely solely on digital platforms for content
- Surge in Indian Digital Media: 23% Now Go Digital-Only . . .
Kantar India: A new report reveals that 23% of Indians are now digital-only users, highlighting a significant shift in media consumption trends, particularly among young and rural demographics
- One in Four Indians Uses Only a Mobile for Netflix, Social . . .
The number of users who only use digital channels ballooned to 23% in the March quarter of 2025, according to market research firm Kantar’s Media Compass report this week, which surveyed 87,000
- One in four Indians uses only a mobile phone for everything . . .
A Kantar survey reveals a significant shift in Indian media consumption, with 23% relying solely on mobile phones for entertainment in early 2025, up from 15% in 2023 This trend, driven by affordable smartphones and data plans, benefits companies like Netflix and Starlink seeking growth in India Surging e-commerce further expands digital access, particularly in rural areas, impacting various
- Techmeme: Kantar: the share of Indians consuming media . . .
Kantar: the share of Indians consuming media exclusively on mobile phones grew to 23% in Q1 2025, up from 15% in Q1 2023, as TVs stay unaffordable for many — The number of users who only use digital channels ballooned to 23% in the March quarter of 2025, according to market research firm …
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