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- Online communities and social communities: a primer - i-SCOOP
Online and social community marketing is about using the power of online communities to: Build personal relationships and networks of trust Bring together people with common interests or profiles Engage these specific groups of people Depending on the goals you want to serve and the target groups you want to engage, there are different types
- Benefits of online and or social communities for organizations - i-SCOOP
There is a strong link between online communities, social business and information management This, way an online community can lower support costs Furthermore, it’s not just about lowering costs Unfortunately, the importance of customer satisfaction and customer service is still overlooked in social media marketing but also in
- What benefits can online communities offer to members?
Online communities can be beneficial to members and customers in many ways Communities exist but to “capture” them and let them grow, you need to know what the members of your (future) community want Setting clear and actionable goals is vital to the launch and development of any successful online community
- Social media marketing: a guide for business - i-SCOOP
An online social media marketing guide for business, summarizing the essence, context and principles of social media marketing Industry 4 0; Digital transformation Community marketing: identify and nurture online communities of people with shared interests and or traits As social media allow people to connect, they also allow us to
- The information age revisited: bridges for a hybrid world - i-SCOOP
Whether we talk about APIs, digital transformation, the pillars and accelerators of the technologies which enable the DX economy (cloud, social, mobile, analytics, the Internet of Things, cognitive computing and AI, etc ), the drivers of Industry 4 0 or any other evolution: in the end, it is all about (connected) data and information
- Social media monitoring: the virtual duck blind - i-scoop. eu
We’ve all heard horror stories about dad or mom trying to assemble something like a ten speed bike on Christmas Eve for the child and the frustration, mayhem and even unintentional comedy which resulted The words “some assembly required”, are feared by most parents with good reason The
- Integrating social, email marketing and content marketing
It seems that Karen and I are kindred spirits; her profile describes her as ‘passionate about integrating email, social media, content marketing, and more’, to create what she calls ‘online synchronicity’ (Synchronicity Marketing™ is also the name of Karen”s firm) And, as chance would
- Community engagement: 6 tips to engage your community - i-SCOOP
Community engagement starts with understanding and adding value If you always come from the mindset of making someone else’s day better, you will get great emotional responses from your audience No matter if your posts are entertaining in nature or serious in scope, if they are relevant and precise, you will always get a great response
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