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- Media Equation Theory - iResearchNet - Communication
Media equation studies on audience responses to physical features of traditional media can be categorized into two parts: media and emotion; and media and form
- The Media Equation - Wikipedia
It indicates that the media equation is valid for immediate response to social exclusion, whereas temporally delayed emotional and behavioral reactions for agents and avatars differ, which might be due to the participants are no longer in a mindless state
- THE MEDIA EQUATION - Bradley University
Because the media equation connects two types of behavior that are not logically linked, proof of its validity must come from empirical research If the theory is valid, results on the media-human interface should match established findings of relationships between people
- Evolutionary Theory and Reactions to Mass Media . . .
The Media Equation (Reeves Nass, 1996) states that human perceptions do not differentiate between those that emanate from the real world and those that come from media, helping explain the strong feelings that some media viewers develop for personae only encountered through media
- What You Need to Know About : Media Equation Theory
Media equation theory, developed in the 1990s by Byron Reeves and Clifford Nass, argues that we respond to communication media, media technologies, and mediated images as we do to actual people and places
- The Media Equation: How People Treat Computers, Television . . .
Participants noted Pepper’s physical gestures and expressions enhanced social presence, fairness, and emotional connection, while Alexa’s predictability and efficiency were valued for
- --A FIRST LOOK AT - COMMUNICATION THEORY
media equation is valid, their results on media-human interface should match es tablished findings of relationships between people I've selected three areas of re search connected with communication theories discussed in this text to provide a sample of what they've found The topics are interpersonal distance, similarity and
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