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- Persona (user experience) - Wikipedia
Personas help marketers and designers focus their efforts by humanizing data into relatable profiles
- What are Personas? — updated 2025 | IxDF
Personas are fictional, research-backed representations of the people designers aim to delight with their products, services, and experiences They are based on real user needs, behaviors, and motivations
- What Is A Persona? [Complete Guide for 2025] - CareerFoundry
This guide will cover what personas are, four main types of personas, and how to get the most out of your user personas Personas are a commonly used tool among UXers—though they certainly exist outside of the design world
- What are Personas? | Agile Alliance
Personas are concise and visual; a common layout is a single page including a photograph (from stock shots or magazine cutouts), a name, and social or professional details: “Amanda Jones, 34, press officer at a major food retailing organization, etc ”
- How to create a persona in five steps - Figma
Learn how to create a persona in this step-by-step guide, including a persona template and example user personas for reference
- How To Build Effective Personas To Foster Empathy - Forbes
Personas are insights-based, easy-to-understand representations of a group of people, including their goals, needs, and behaviors They likely exist in some form in your organization
- Personas: Study Guide - NN G
The following resources will help you determine the scope of your personas, understand the process for creating them, and avoid common pitfalls during the creation process
- What is a User Persona? | Miro
User personas are an essential tool for user-centric design, as they provide a detailed and realistic representation of the target audience by using actual data and insights These personas help designers understand the users' needs, behaviors, and pain points, which is crucial for creating products that resonate on a personal level
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