Pricing strategy - HBR The case study focuses on VidMorph, a SaaS company in the video production software business This fictional company needs a pricing strategy for its
How to Build a Better Pricing Strategy - Harvard Business Review But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah Green Carmichael that it’s possible to make better decisions about pricing if you understand how pricing and demand
A Quick Guide to Value-Based Pricing - Harvard Business Review In my 15-plus years of working with companies teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly
A Step-by-Step Guide to Real-Time Pricing In today’s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies Many retailers now track
Setting a Pricing Strategy Amid Ever-Changing Tariffs Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it’s an even greater high-stakes balancing act
How to Fight a Price War - Harvard Business Review If you find yourself facing a price war, you’ll need to understand how it started in order to respond effectively Often the best counterattack does not involve a retaliatory price cut