Puffery - Wikipedia The United States Federal Trade Commission (FTC) defined puffery as a "term frequently used to denote the exaggerations reasonably to be expected of a seller as to the degree of quality of his product, the truth or falsity of which cannot be precisely determined "
What Is Puffery in Advertising and Is It Legal? - LegalClarity Puffery is a common term in advertising and marketing, referring to exaggerated or superlative claims not intended to be taken literally It represents a form of promotional communication that uses subjective and vague language to create an impression of superiority
Puffery - Definition, Examples, Cases, Puff Piece - Definition Puffery is a form of advertising in which a product or service is praised as being superior to all others like it, without any evidence to back up the claim This is done for the sole purpose of attracting buyers that might not otherwise give the produce or service any attention