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- One in Four Indians Uses Only a Mobile for Content, Ditching TV
The number of users who only use digital channels ballooned to 23% in the March quarter of 2025, according to market research firm Kantar’s Media Compass report this week, which surveyed 87,000
- Kantar: the share of Indians consuming media exclusively on mobile . . .
Satviki Sanjay Bloomberg: Kantar: the share of Indians consuming media exclusively on mobile phones grew to 23% in Q1 2025, up from 15% in Q1 2023, as TVs stay unaffordable for many Open Links In New Tab Mobile Archives Advertise June 21, 2025, 8:40 AM Enter Techmeme snapshot date and time:
- Digital-only users surge as connected TVs add 35 million viewers in . . .
The Media Compass report by Kantar highlights a shift in viewership from linear TV to digital-only users, with 35 million new connected TV viewers in early 2025 A significant 23% of Indians
- Kantar Media Compass 2025 finds 23% Indians are digital-only
Kantar India announces the launch of Media Compass, one-of-a-kind report offering a 360-degree view of Indian consumers media consumption across TV, print and digital platforms With a rolling annual sample of 87,000 consumers and quarterly reporting, Media Compass provides a comprehensive track of the media eco-system
- CTV viewership surges, 23% of Indians are now digital-only : Kantar Report
The inaugural Q1 2025 report highlights a surge in Connected TV (CTV) viewership and a growing segment of Indians who rely solely on digital platforms for content
- Surge in Indian Digital Media: 23% Now Go Digital-Only, Marketing . . .
Kantar India: A new report reveals that 23% of Indians are now digital-only users, highlighting a significant shift in media consumption trends, particularly among young and rural demographics
- CTV viewership soars, 23% Indians go digital-only, says Kantars Media . . .
Kantar's Media Compass 2025 reveals that while linear TV remains popular with 58% viewership, connected TV is gaining traction with 35 million new viewers, especially among younger, male, and rural audiences A significant 23% of Indians are now digital-only, highlighting a shift in content consumption patterns and the need for nuanced media strategies across platforms to effectively reach
- CTV adds 35 mn viewers, sees equal urban-rural reach: Kantar report
CTV gains 35 million viewers in Q1 2025, sees even spread across rural and urban India, while digital-only users rise and linear TV still leads with 58 per cent reach according to a report by Kantar However, linear TV still dominates, with 58 per cent of Indians using the medium every month
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