You Invented a Great New Product. Now, How Do You Sell It? HR creates competency maps and works with sales managers to establish training and coaching programs Frontline sales managers support the learning process that their reps go through in the field
The Good-Better-Best Approach to Pricing Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more A multitiered offering can use a stripped
How to Design an AI Marketing Strategy - Harvard Business Review In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve This article guides marketing executives through
Selling After the Crisis - Harvard Business Review Like perishable goods in grocery stores, sales models have a sell-by date As product standards evolve and new entrants emerge, buyers have more choices and demand more in terms of quality and