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- Why Do Luxury Brands Burn Their Own Unsold Goods?
Discover why luxury brands burn their own goods to protect exclusivity, brand value, and prevent counterfeiting in the fashion world
- Why Luxury Brands Burn Their Unsold Goods And What It Means For Us
Learn why luxury brands burn unsold goods Discover the impact on waste and consumer values See how this affects your shopping choices today
- In the name of discretion: how luxury brands offload stock
Images of unsold inventory, with garments piled high like those that end up in landfills, are mostly associated with fast fashion brands, known for their high-volume goods However, luxury brands face similar issues of excess stock, especially in times of weakened consumer demand
- Burning Inventory, Not Brand Equity: Inside Luxury’s Most . . . - LinkedIn
Products at the end of their lifecycle — bags, ready-to-wear, accessories — were not cleared via outlet sales or markdowns They were pulled, counted, and in many cases, physically destroyed Why?
- Luxury Fashion’s Dirty Secret: The Destruction of Unsold Goods
In 2018, Burberry revealed it had destroyed £28 6 million (about $36 5 million) worth of unsold goods in a single year This shocking news highlighted a practice common among luxury brands — destroying unsold items not due to lack of demand, but to maintain exclusivity Burberry isn’t alone
- Luxury fashions inventory balance: Threading a high-cost needle to . . .
Regulations around the destruction of unsold goods have changed the calculus for the old model of overstocking to meet demand, but shedding excess inventory through discounting puts brand value at risk
- The Luxury Dilemma: Billions in Unsold Inventory Challenge High-End Brands
Luxury brands, renowned for their exclusivity and high price points, encounter hurdles stemming from shifting consumer tastes, economic downturns, and unexpected disruptions like the COVID-19 pandemic
- Why Luxury Brands Burn Unsold Fashion Stock: Exploring Solutions
Luxury brands opt to burn unsold fashion stock primarily to preserve their brand image and exclusivity Selling excess inventory at discounted prices risks diluting the brand’s perceived value, potentially deterring affluent customers who seek rarity and prestige in their purchases
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