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- Digital marketing strategies for luxury fashion brands: A systematic . . .
A search of “digital marketing and luxury fashion brands” in Pro Quest, Science Direct, Emerald Insight and Google scholar among the peer reviewed papers in March 2023, only 293 results are found The studies and theories related to digital marketing and luxury fashion brands seem to be limited
- The Ultimate Guide to Luxury Digital Marketing Strategy - ALCE Labs
As Digital Strategists we have gone where no one has gone before to design an updated Luxury Digital Marketing Guide with practical insights to create a winning digital strategy We will focus on defining or redefining your audience, creating content with strategic storytelling, spreading the message while analyzing bleeding-edge trends (AI, Social Media), and measuring and optimizing results
- Digital Marketing for Luxury Brands - 22 Tailored Strategies - Mediaboom
Luxury brands are not just about selling products; they’re about cultivating a community of like-minded individuals in the context of digital marketing for luxury brands Exclusive social media campaigns can foster a sense of belonging and connection
- 10 Luxury Brand Marketing Strategies That Deliver Results - Venture Harbour
According to McKinsey digital now influences at least 45% of all luxury sales It’s understandable why luxury brands have been hesitant to move online Yet, with print and display advertising returns decreasing, and luxury shoppers spending more time online and on mobile devices, luxury brands need to not only adapt to survive in the digital universe but to thrive also
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