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- Se znotraj marketinga res dogaja nekaj revolucionarnega?
Igor nenehno analizira strategije in učinkovitost vsebinskega marketinga in se najraje spopada z največjimi in najtršimi komunikacijskimi izzivi Trenutno ga zanimajo novi, večplastni odnosi, ki se ustvarjajo v polju sodobnih marketinških konceptov, in konkretne posledice za podjetja in organizacije Si drznete izstopiti iz tradicionalnih okvirjev?
- POMP FORUM - POMP FORUM
The 5th International Content Marketing Conference POMP Forum is one of the most important annual events in Europe covering the field of content marketing Why all this POMP? Because companies and brands have never before in history been confronted with such big communication challenges and opportunities
- Dvomi in vprašanja glede učinkovitosti vsebinskega marketinga
POMP forum 2012 Dvomi in vprašanja glede učinkovitosti vsebinskega marketinga Primož Inkret, Igor Savič
- What are the epic moments of content marketing? - POMP . . .
Joe Pulizzi, the godfather of content marketing or his so-called first and key messenger, as he prefers to call himself, coined the phrase “content marketing” back in 2001 He is a leading author, spokesperson and strategist in the field of content marketing Pulizzi is also the founder of Content Marketing Institute’s website, an indispensible online source of specialist business
- POMP forum 2014 - POMP FORUM
The 5th International Content Marketing Conference POMP Forum is one of the most important annual events in Europe covering the field of content marketing Why all this POMP? Because companies and brands have never before in history been confronted with such big communication challenges and opportunities
- Rebalancing for Content and the New Marketing Equation
What did 56 marketing directors of the most successful brands in the world say about the effects of content marketing and the relations between money invested and money earned? Rebecca Lieb, an American analyst and communications specialist, has conducted in-depth interviews with them and will share her key findings with you
- POMP forum 2012 - POMP FORUM
Why all this POMP? Because companies and brands have never before in history been confronted with such big communication challenges and opportunities
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