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- A Slowing Luxury Engine: What the Current Downturn Means for Watches
Luxury watch market downturn A pressure test for Swiss watchmaking The watch industry has experienced its own reckoning In late 2024 and throughout 2025, several of the major conglomerates began signalling weaker results LVMH’s watch and jewellery division, for example, posted declining sales in multiple quarters, with the Financial Times reporting a slump in fashion sales as an early
- The Biggest Winners And Losers In The 2025 Luxury Slowdown
The pre-owned watch market is thriving, especially in Australia where value-driven buyers favour Rolex, TAG Heuer and Tudor By now, the post-pandemic high of luxury spending has subsided
- Tudor sales slump by 23% but Rolex turnover ticks up 5% to CHF 10. 6 billion
Despite 39 out of 50 brands seeing their sales decline, the total value of sales for the top 50 Swiss watchmakers dropped by only 2 3% The broad sweep of results were strikingly in line with predictions made by Rolex CEO Jean-Frédéric Dufour last year
- A Luxury Watch Sales Slump, Geneva Watch Days 2024 Key Trends - Bloomberg
Brands must now work harder to make a sale The downturn in demand, led by cautious consumers in China, where there’s a real estate crisis, and the exit of speculative crypto money from the
- Luxury Watch Prices Falling As Secondary Rolex Market Declines 8% This Year
According to a report from the Boston Consultancy Group, they found that pre-owned sales reached an estimated $22 billion which accounted for almost one-third of the huge $75 billion luxury watch market This has caused the market to continue to grow, and is expected to reach $35 billion by 2026
- Watch Industry Report 2025 – Part 1: Financials and Exports
The turning point came between March and April, when the United States announced new tariffs on imports of European luxury goods, including Swiss watches The Swiss franc, already strong at the beginning of the year, further appreciated against the dollar, squeezing margins for manufacturers
- Swiss Watch Giants Face Global Slowdown Amid Weak Demand and
Richemont and Swatch Group, two of the biggest names in Swiss watchmaking, have both reported disappointing financial results this week, highlighting ongoing challenges in the luxury watch market
- The Pre-Owned Luxury Watch Market Just Clocked Its Best Quarter . . . - Maxim
According to a recent report by Morgan Stanley and WatchCharts, average prices across the pre-owned market fell by a mere 0 3 percent from April to the end of June, a notable improvement compared
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