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- The Art of Detailing to Doctors: Building Strong Pharmaceutical . . .
Detailing can equip doctors with a deeper understanding of new medications, including how they work, appropriate use cases, and clinical trial data This knowledge can empower HCPs to make more informed decisions when selecting the most effective treatment for each patient’s specific needs
- Drug Detailing in Academic Medical Centers: Regulating for the Right . . .
In this month's issue of AJOB, Huddle recapitulates several arguments against prohibiting drug detailing in academic medical centers
- How Medical Detailing Is Changing With Pharma Marketing Technology - REVO
Data from REVO shows that the median detailing time (in front of a physician) for a medical rep on the system in 2021 is 64 seconds, during these 64 seconds, medical reps were able to only deliver one key message divided on two visual slides
- Drug Policy 101: Kaiser Permanente’s Approach to Pharmaceutical Detailing
Pharmaceutical marketing specifically directed to physicians and other prescribers – a tactic known as detailing – usually seeks to steer them toward prescribing higher-priced, lower-value drugs and can make it difficult for physicians to make well informed, unbiased decisions
- Electronic detailing (e-detailing) of pharmaceuticals to physicians: A . . .
Purpose – Electronic detailing (e‐detailing) has been introduced in the last few years by the pharmaceutical industry as a new communication channel to promote pharmaceutical products to
- Pharmaceutical E-Detailing Platforms [How to Make Them Interactive]
Find out how e-detailing platforms can become content experiences and change how pharmaceutical representatives share information with medical professionals
- Academic Detailing Interventions and Evidence-Based . . . - PubMed
In this systematic review of academic detailing interventions addressing evidence-based prescribing, most interventions led to substantial changes in prescribing behavior, although the quality of evidence varied
- Pharma TeleWeb e-Detailing
A TeleWeb call can also help prepare the doctor for the field call by presenting detailed information about a new indication for a drug The physician can then receive samples from the rep during the filed call
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