Digital-only users surge as connected TVs add 35 million . . . The Media Compass report by Kantar highlights a shift in viewership from linear TV to digital-only users, with 35 million new connected TV viewers in early 2025 A significant 23% of Indians
Kantar Media Compass 2025 finds 23% Indians are digital-only Kantar India announces the launch of Media Compass, one-of-a-kind report offering a 360-degree view of Indian consumers media consumption across TV, print and digital platforms With a rolling annual sample of 87,000 consumers and quarterly reporting, Media Compass provides a comprehensive track of the media eco-system
Techmeme: Kantar: the share of Indians consuming media . . . Kantar: the share of Indians consuming media exclusively on mobile phones grew to 23% in Q1 2025, up from 15% in Q1 2023, as TVs stay unaffordable for many — The number of users who only use digital channels ballooned to 23% in the March quarter of 2025, according to market research firm …
CTV adds 35 million viewers in India; 23% now digital-only . . . India’s media consumption is witnessing a major shift, with Connected TV (CTV) adoption growing rapidly and nearly one in four Indians now relying solely on digital platforms for content, according to the newly launched Media Compass 2025 report by Kantar
Mediagazer: Kantar: the share of Indians consuming media . . . Satviki Sanjay Bloomberg: Kantar: the share of Indians consuming media exclusively on mobile phones grew to 23% in Q1 2025, up from 15% in Q1 2023, as TVs stay unaffordable for many Check out Mini-Mediagazer for simple mobiles or Mediagazer Mobile for modern smartphones