All Eyes on Dior Beauty: The Influencer Era Takes Center . . . By casting creators as modern muses, Dior redefined what luxury looks like in 2025 — less legacy PR, more magnetic presence on TikTok, Instagram, and YouTube No surprise here: the most memorable beauty content from Cannes didn’t come from the press pits — it came straight from creators’ phones
Cannes Lions 2025 unveils Media Lions shortlist: creativity . . . June, 2025 - Cannes Lions 2025 continues its celebration of strategic creativity with the release of the Media Lions shortlist This year, 213 entries made the cut from a competitive pool of 2,049 submissions
Influencer Marketing Takes Center Stage at Cannes Lions 2023 In this article, we will delve into the influencer invasion at Cannes Lions 2023 and explore how brands are leveraging influencer marketing to make an impact Influencers have become an integral part of every brand’s marketing strategy, and their prominence is evident at Cannes Lions 2023