Welcome to Amazon Seller Central We provide sellers of all sizes with a range of optional services at a great value—services that are often only accessible to larger businesses That includes Fulfillment by Amazon (FBA), Amazon Ads, and Amazon Lending
Amazon Sign-In Sign in to your Amazon Seller Central account to manage your sales and access resources for successful selling
Help for Amazon Sellers Help for Amazon Sellers If you are already a seller, sign in to search all of our help content and self-service tools
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Commercial Liability Insurance Requirements - sellercentral. amazon. com To help you easily and affordably secure liability insurance, we have worked with an insurance broker to create Amazon Insurance Accelerator, a network of insurance providers who will evaluate and, if appropriate, offer liability insurance at competitive rates to qualifying sellers
DD+7 March 12, 2026 - sellercentral. amazon. com Most Amazon sellers worldwide already use DD+7 Moving your reserve setting to DD+7 provides time for you to accrue fees and other costs before disbursement and gives your customers time to receive, open, and evaluate their order
Fuel and logistics-related surcharge: FBA, MCF, and BWP in US and CA Starting April 17, 2026, a 3 5% fuel and logistics-related surcharge will be applied to fulfillment fees across Fulfillment by Amazon (FBA) in the US and Canada as well as to Remote Fulfillment with FBA from the US into Canada, Mexico, and Brazil
Seller Central sign-in help What should I do? Use our Password assistance page to change your password Note: If you change your password and are using something other than Seller Central to submit product-related and order-related data, such as a SOAP server or the Amazon Merchant Transport Utility, you might need to reconfigure those services with your new password