Tenōre Opens First Flagship Store in Waikiki Tenōre just opened a flagship store in Waikiki This is the first-ever store for Pat Tenore’s new company, founded after he dramatically exited RVCA The 12,000 square-foot, two-story store is
Surfing and Fighting with RVCA and TENŌRE Founder Pat Tenore The brand—pronounced “ruca”–was co-founded by Pat Tenore in 1999, equal parts surf, skate, lifestyle, and, eventually, a fighting-arts brand Pat would have a hand in the company until late 2023, following a series of big-money acquisitions over the decades by industry giants like Billabong