New age digital media consumption: An exploratory study based in India Our research examines the consumption and engagement patterns of users in India’s digital market The focus is on three services from the overall digital consumption basket, viz social media, over-the-top (OTT) content services and online gaming
Digital 2022: India — DataReportal – Global Digital Insights All the data, insights, and trends you need to help you make sense of the “state of digital” in India in 2022, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms
Digital News Report, 2022 - JournalsOfIndia Also, 84% of the Indian respondents sourced news online, 63% from social media, 59% from television, and 49% from print YouTube (53%) and WhatsApp (51%) were the top social media platforms for sourcing news India registered a small increase in the level of trust, with 41% trusting news overall
Significance of Social Media and Its Revolution in India social media has been effectively efficient used for expanding their business networks, whether news deliverance, advertising, or other user-generated content This paper aims at examining and exploring the role, growth, and challenges of digital and social media with a case study approach to the
Reuters Institute Digital News Report 2022 - ruralindiaonline. org The report found that people aged 18-24 years instead preferred to consume news via social media, search engines and mobile aggregators In India, as high as 72 per cent of the survey participants accessed news via smartphones and 35 per cent via computers
State of Social Media in India - Comscore, Inc. The importance of social media within India’s digital landscape is shaping a new era of businesses During our India INTERACT event, Comscore’s CMO and ESVP, Tania Yuki, revealed and analyzed the current State of Social Media in India
2022 Digital News Report : India - Quintype The Indian media industry is also heavily focused on mobile-first content as over 72% access content through their smartphones today Social media also has a huge impact on this According to the sample, over 53% of people consume news on Youtube and over 51% through Whatsapp - popular social media platforms
Impact of Social Media on the Indian Society - ijrpr. com Social media has played a vital part in developing Indian society The valuable effects of social media are: Digital medium of communication: social media is a simple and easy medium of communication
THE FUTURE OF SOCIAL MEDIA IN INDIA: A LANDSCAPE OF . . . - INSPIRA India's social media landscape, pulsating with over 462 million active users, stands poised for a transformative odyssey This paper navigates the uncharted waters of its future, charting key trends like